About Us

Peter Bedwell                                          pete new copy

With more than 40 years experience in publishing, including working on agricultural and automotive magazines, Peter set up his own company in 1982.
He was Editor of Rural Business for many years before acquiring Pork Journal and Poultry Digest from Milne Publications in 2000.
His wide experience in the media includes advertising sales, photo-journalism and public relations.
With a broad interest in agriculture he has travelled extensively to gain experience of global trends in livestock production.


Rosemary Embery                            roey about us copy

Rosemary has been working in the publishing industry for 30 years in various roles as art director, production editor, editor and was Managing Editor of motoring titles at Federal Publishing before leaving to start her own business with partner Peter Bedwell.
Together they have been publishing and producing a variety of magazines for more than 20 years including Experience Magazine for Land Rover, Service Station Australia, Rural Business and Pest Manager. They have been producing Poultry Digest and Pork Journal for 14 years after they purchased the titles.
Rosemary has a BSc Honours degree from City University in London and has worked and travelled extensively throughout Europe and the United Kingdom before returning to Australia where she trained as a journalist and production editor.


Alex Bedwell                                          PicofAl

Alex joined Primary Media in 2012 and is the IT specialist who designs and maintains the Primary Media website and is responsible for graphic design on the magazines. He is also a photographer and staff journalist. He has completed sales training courses and courses in website and graphic design.